Course curriculum

  • 1

    What are Experiments?

    • What is Experimentation?

    • Why did we build an Experiment module?

    • Where can we run experiments?

    • Test your learning
  • 2

    The different Experiment types

    • The different types of Experiments

    • Test your learning
  • 3

    Experiment creation settings

    • Experiment Creation - Overview

    • Choose the MODE

    • SORT METHODology

    • TIME FRAME and LABEL it!

    • How-to create an Experiment

    • Test your learning
  • 4

    Analysing Experiment results

    • How does the reporting work?

    • Baseline reporting
  • 5

    Title Optimisation - Deep Dive

    • Title Optimisation - Intro

    • Title Optimisation - How To

    • Case Study/Examples

    • Data Preparation & Pre-requisites

    • Assigning the attributes - building out the SEGMENTS

    • TITLE STRUCTURE Optimisation

    • Pub Quiz
  • 6

    Image Optimisation - Deep Dive

    • Intro Video

    • Case Study - Public Desire

    • Data Preparation/Pre-requisites

    • Image Optimisation Prep

    • Image Optimisation Prep

    • Image Optimisation Prep

    • Pub Quiz
  • 7

    Product Type - Deep Dive

    • Intro & How to create Product Type Optimisation Experiments

    • Case Study/Examples

    • Data Preparation/Pre-requisites

    • Pub Quiz
  • 8

    Advanced Experiment - Deep Dive

    • Intro & How to Video

    • Case Study/Examples

    • Data Preparation

    • Pub Quiz
  • 9

    Conclusion & Next Steps

    • Congrats! Here's what's next...Recommended Experiments!

    • More resources for you