Course curriculum

  • 1

    What are Experiments?

    • What is Experimentation?

    • Why use the Experimentation Module?

    • Where can we run experiments?

    • Test your learning
  • 2

    Experiment Creation Settings

    • Experimentation Creation - Overview

    • Choose the Mode

    • Sort Method

    • Time Frame & Labelling

    • Test your learning
  • 3

    Title Optimisation - Deep Dive

    • Title Optimisation - Intro

    • Data Preparation & Pre-requisites

    • Title Optimisation - How To

    • Case Study - FatFace

    • Pub Quiz
  • 4

    Image Optimisation - Deep Dive

    • Image Optimisation - Intro

    • Data Preparation & Pre-requisites

    • Image Optimisation - How to

    • Case Study - Public Desire

    • Pub Quiz
  • 5

    Product Type - Deep Dive

    • Product Type Optimisation - Intro

    • Data Preparation & Pre-requisites

    • Product Type Optimisation - How to

    • Case Study - Clarins

    • Pub Quiz
  • 6

    Advanced Experiment - Deep Dive

    • Intro & How to Video

    • Data Preparation & Pre-requisites

    • Example Experiments

    • Pub Quiz
  • 7

    Analysing Experiment results

    • How does the reporting work?

    • Baseline reporting
  • 8

    Conclusion & Next Steps

    • Congrats! Here's what's next...Recommended Experiments!

    • More resources for you